Quote:
First-quarter sales of Rolls-Royce brand motor cars more than doubled to 723 units (2010: 279 units). The Ghost remains particularly successful, with almost 3,000 units sold since its market launch. During the quarter under report, the Ghost recorded a sales volume of 566 units (2010: 158 units). The Phantom also registered sharp growth (+60.6%) with 106 units sold in the period under report (2010: 66 units).
It's called niche market, where customers are not too price sensitive.
But the x1000 is a completely different story.
I just said that: IF Trevor had to convince a venture capitalist to put money on the venture, he would have to prove through a BP that all the investments made to build a custom machine from scratch, that's supposed to use an OS that's not yet complete with just a few SW for it would be able to generate enough revenue to pay itself assuming a nice margin and the cost of the money.
The investments seems huge to me (creating a new MOBO and stuff) and the potential customers are also limited to:
People
People who would buy technology
People who would buy a computer
People who would buy a desktop
People who would buy a desktop that's actually a modern version of the former Amiga
People who would pay ~2k pounds for it
When I used to work at HP R&D Labs (long time ago), prototype machines were listed at around 40.000/50.000 USD on the customs invoice.
So, 2k pounds actually sounds cheap for a machine built for that niche.